Elizabeth Arden is one of the girlpower firms par excellence, it is enough to know a little about her history to know it. This time she wanted to join one of the women who works the most for the visibility of feminism in Hollywood : Reese Witherspoon. The actress has a mission for the empowerment of women and has joined the campaign of the cosmetic firm to get it via beauty . The result is a very feminist red lipstick that has adopted the nickname # ArdenxReese .
¡Por fin Marzo! Es hora de presentaros nuestra iniciativa #MarchOn que promueve la ayuda entre mujeres. Te invitamos a regalar o comprar nuestro labial exclusivo con la firma de @ReeseWitherspoon. El 100% de los beneficios se destinarán a apoyar el programa de @UNWomen. #MarchOn #TogetherWeMarchOn #ElizabethArden #EArdenSpain #Belleza #WomensEmpowerment
Elizabeth Arden has launched her campaign March On (Marchemos) , referring to the marches of women that have taken place around the world. Within this line beauty have wanted to take a limited edition with this red lipstick using Reese as ambassador of the firm and as “powerful symbol of unity and dedication”.
Check if you would like to buy it from Amazon, click on the picture!
¿Puede un labial cambiar el mundo? Entre todos podemos marcar la diferencia. Compra o regala nuestro labial con la firma de @ReeseWitherspoon. El 100% de los beneficios es destinado a @UNWomen y su lucha por la igualdad de género. #MarchOn #TogetherWeMarchOn #ElizabethArden #EArdenSpain #Belleza #WomensEmpowerment
This launch coincides with the 100th anniversary of the right of women to vote in the United Kingdom and March 8, International Women’s Day. A very important date for the cosmetic firm, because according to the story of Elizabeth Arden , that red lipstick was a symbol of freedom for the suffragists of 1912 and became synonymous with strength, unity, power and independence. Therefore, the brand will allocate 100% of the profits obtained with this lipstick to UN Women , which works for the development of women around the world.
“With March On, Elizabeth Arden gives red lip power a new meaning, it not only symbolizes female power and sorority, it also contributes to creating a world in which gender equality can be a reality.” -Reese Witherspoon.
The tone in question is the signature Red Door Red of the firm , inspired by the iconic doors of the halls of Elizabeth Arden. Its packaging is gilded with the signature of the actress printed inside. Its price is 25 euros and will be on sale next March 8 , to celebrate Women’s Day in style.
Photos | Elizabeth Arden .